Have you considered the effect of a good shop front sign on your business? Extensive research has revealed that you could be losing out on potential custom due to inadequate signage. But what constitutes an effective shop sign? And how much can it improve your bottom line?
The importance of good shop signage
The effect that shop front signs have on a business is continually underestimated. Essentially, it is the difference between you being noticed and not being noticed by customers. The ideal sign should make you stand out amongst competitors and reflect who you are and what you do – which can be achieved through effective design, the use of high-quality materials and experienced construction.
Here we take a look at some of the main benefits of a shop front sign:
Get yourself noticed
It’s simple – if you display inadequate shop signs, your business is unlikely to get noticed. 30% of the public won’t even be aware of your existence, which ultimately, will have a negative effect on sales.
Pique the public’s curiosity
For new businesses, a cleverly designed shop sign can help to drum up interest and attract custom. You never get a second chance to make a first impression and 50% of your first customers are likely to be found in this way – so put in the time and effort and be sure to create an eye-catching design.
Easy to find
It’s quite simple really, if you can’t be found then you won’t receive custom. Potential customers may have travelled from a different area or could be visiting your store for the first time. It’s your responsibility to make sure they can find you – and a shop front sign is the easiest way to do that.
Stand out from the competition
This is particularly useful if your shop is located on a high-street or surrounded by stores that sell a similar product or service. An eye-catching shop front sign will attract their attention towards your store, encouraging them to come inside and buy your products – rather than the competitors’.
Reinforce your brand
Your shop front sign is the first thing that customers will see and it’s important to make the right impression. It needs to successfully portray your brand and get your message across, but it should also demonstrate the professional nature of the company and the quality of the products it sells.
85% of a shop’s main customers will live within 5 miles of the store. As a result, passers-by may see your shop front signs around 100 times a month, perhaps on their way to or from work or during a weekend shopping trip. They’re an easy method of advertisement – so make them count!
Shop front signs are a permanent and continuous form of advertisement and, as 20% of the population relocate every year, they will be effective at attracting new custom all year round.
There are many ways in which you can advertise your business, including a newspaper, TV, radio etc. However, these forms of advertisement are likely to require repeat investments – whilst having very little effect on your level of custom. By contrast, a high-quality business sign by will provide your company with many years of advertisement, for one affordable outright price.
Up to 45% of shoppers stop to look around your store on impulse. As such, adding or updating a shop front sign can have a direct impact on sales. Whether it be an illuminated sign or a simple window graphic, effective signage can support the ultimate success of your business – catching the attention of these impulsive shoppers and enticing them inside.
Contact Vinyline for bespoke shop front signs
Once you’ve decided to invest in a new shop front sign for your business, it can be difficult to know where to start. There are so many different designs, styles, sizes and materials to choose from – for most business owners, it can be a little overwhelming. This is where Vinyline Graphics come into play…
We have a ‘full turnkey’ approach to shop front signage – which means, from the initial design stages to the final installation, we can take care of everything on your behalf. You can have as much or as little input as you like. Either tell us what you have in mind and we’ll make it a reality. Or, allow our team of experts to get to know your business and come up with a design that meets your needs.
We have over 30 years’ experience in this industry and, during this time, we have worked with a diverse range of clients. Each time we create a high-quality shop front sign, which catches the eye of passers-by, makes a lasting impression on customers and – ultimately – improves the client’s profits.