Window Graphics

Looking to update your business’ front window? Why not invest in new window graphics? Whatever the nature of your business, with the help of our experts – here at Vinyline Graphics – you can create a high-quality and well-designed vinyl window sign to attract the attention of passers-by.

Enquire below and take the first step towards your ideal window graphics today.

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Invest in high-grade storefront window graphics

Window graphics are a versatile product that can benefit your business in many ways. Whether you’re the proud owner of a pub, bar, shop, restaurant (or any other commercial establishment), they’re a great way to advertise your brand, promote products and entice customers inside.

Here at Vinyline, it’s fair to say, we’re a UK-leading expert in window graphics and vinyl window signs. Over the years, we have worked with a diverse range of businesses, creating the ‘ideal’ vinyl stickers for their shop window – and we can do the same for you! Whatever you have in mind, our team of specialists are on hand and ready to bring your unique window signs to life.

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Storefront window graphics
vinyl window graphics

What makes a great window sign?

When it comes to designing your new shop window vinyl, you can have as much or as little input as you would like. We can come up with ideas on your behalf or you can create a design by yourself. The choice is yours – but, either way, there are a few simple rules that should be followed:

1. Keep copy short and simple

The best window graphics have short and simple wording. Generally speaking, people are unlikely to read more than 10 words – so why bother making the text on your graphic any longer?

It’s also important to think about the language used. Whilst complex and specialist terms should be avoided at all costs, buzz words – such as ‘right now’ and ‘this week only’ – are a great way to attract attention. The goal is to keep your window sign as concise and captivating as possible, attracting the attention of any passers-by and getting your message across in a matter of seconds.

2. Choose the right font styles and sizes

Your new window graphics need to be easy to read and, as such, it’s important to select an appropriate font and font size. We recommend using two different font styles, from two different font categories (i.e. sans, sans serif, and decorative). This helps to break up the text and adds visual appeal to the graphics. You should also make sure it is easy to read from a reasonable distance.

3. Select colours wisely

Different colours can have different connotations and, when designing your new window graphics, you should think carefully about which is best suited to the message you’re trying to convey.

Red

Red is designed to increase heart rate and create a sense of urgency. It’s also easier to recall and influences readers to take action, therefore is a great option for sales and promotions.

Yellow

Yellow is symbolic of happiness. It is also incredibly eye-catching, so if you want consumers to pay attention to your window graphics, you can make a positive impact by using yellow.

Green

Green symbolises eco-friendly products, resourcefulness and sustainability. It can also induce a feeling of stability, reassurance and security in consumers.

Blue

Blue is often used to represent loyalty, tranquility and spirituality. It can be used to create a sense of order and encourage relaxation amongst consumers.

Get in touch today for tailor-made window signs

If you’d like to find out more about window vinyl graphics (or any of our other products) and how they can be used to attract customers, feel free to get in touch. We’re specialists in this field and can create a bespoke window sign – which meets the needs of your business and transforms your shop front into an attention-grabbing masterpiece. Simply give us a call on 01744 75 66 44 to speak with our experts.

Window graphics FAQs

What can window graphics be used for?

Window graphics are a fantastic option for a wide range of commercial and retail businesses. Available in many different shapes and sizes, they can be made to fit any shop window – big or small – and are a great way to advertise your brand and promote your latest products. Window signs can also be used for practical reasons, perhaps to direct customers or ensure health and safety.

How long do window graphics last and can they be removed?

Made from high-quality materials, our window graphics are a long-lasting investment. They could, technically speaking, last for up to 10 years or more. Yet despite this durability, they’re easy to remove. When you’re ready for an update, simply peel them away from the glass – they won’t leave behind any residue and you can replace them with a new window sticker as soon as you like.

Why should I invest in window stickers?

Vinyl window signs come hand-in-hand with a wide range of benefits. First and foremost, they’re a cost-effective and affordable way to advertise your brand, products and services –  without taking up valuable floor space and putting space that would be otherwise wasted to good use.

If well-designed, they will make you stand out from the competition, attracting the attention of passers-by and enticing new customers into your store. What’s more, you can update them regularly – in line with seasonal sales and promotions – and showcase your store in the best possible light.

Why choose Vinyline Graphics for building wraps?

Boasting over 30 years’ experience, we’re experts in the creation and installation of effective storefront window graphics. Our team are highly skilled in this area and, whatever the nature of your business, we will work closely with you to make your ‘ideal’ window sign a reality.

All of our window vinyl graphics are made from the highest quality materials and, as a result, they’re guaranteed to last a long time. We provide a ‘full turnkey’ service, which means we can take care of everything – from the initial design to the final installation. Simply tell us what you have in mind and we will have your new window signs up-and-running (and attracting customers!) in no time at all.

Tips for Using Window Graphics

7 Tips on Using Window Graphics to Help Boost Sales

When you are looking for ways to boost your sales, many people overlook one of the most obvious assets you have to exploit – your windows!

Using window graphics effectively can be a fantastic and low-cost way of grabbing prospective customers’ attention and increasing footfall to your store.

So how do you make the most of this asset and opportunity? How can you really maximise the benefits? Well, below are my top seven tips…

1. Put yourself in your customer’s shoes

The most important thing you can do is to truly try and understand your customers. Or your potential customers.

Go outside your shop. Imagine walking in their shoes. Where are they going? What are their problems? What kind of things might they be interested in?

Do people tend to be wandering, or in a rush somewhere? Are they looking for inspiration, something to make them laugh?

And, even better, talk to people. Rather than just imaging, while your outside, engage with people and here first hand. Listen and empathise with them. This is where the greatest ideas and solutions come from.

2. A single focus

selfridges window graphics

Once you’ve gone through a process of empathising with your customers and understanding their needs, you can be left with a lot of information to digest.

There could be a lot of problems or needs, that you could focus on solving. And you may have so many things within your store that could be helpful to them if they only knew.

But you need to be careful. Remember, this isn’t about telling them EVERYTHING THAT YOU DO… this is about catching their attention and showing them ONE THING that would cause them to stop in their tracks, go in and investigate.

And it’s really, really worth taking the time at this stage to sort through all the insights and information about your customers, to identify the one thing you’re going to talk to them about. The problem or area of need, that you think will be the most impactful.

3. Generate lots of ideas

Now you know your focus – it’s time to come up with some ideas.

At this stage, it’s about generating as many options as you can around the topic you’ve decided on. Don’t worry too much about practicalities yet, or final designs, it’s just about brainstorming ideas.

window graphics ideas

And for now, there’s no such thing as a bad one (as long as it’s still focused on the topic and single purpose you’ve decided on).

If you do get stuck, there are lots of different methods and tricks you can use. Check out this guide from Cleverism which outlines 12 helpful brainstorming techniques.

For us, Rapid Ideation has always been a firm favourite.

We pull together your project team – from account managers and designers to installers and print specialists. Your project lead will brief the team on the topic, context and insights.

And then we take out the post-it notes, set a time limit and we start jotting down as many thoughts and ideas as we can about the topic.

4. Short and snappy copy!

Once you have finished generating ideas, you can start the process of whittling these down. You want to select the most engaging and effective idea, that has the best chance of creating impact with passers-by.

But usually, this idea may need a little bit more work to bring it from post-it-note to something you can give to your design team. And the next step is to start focusing in on the copy. You want the text to be short, snappy and engaging.

window graphics tom ford

Remember you’ve only a few seconds to grab someone’s attention as they’re walking past. It has to be easy to read to capture their interest immediately.

At this stage, you might have a few different lines that you think could work. That’s okay and actually may help the designers develop one or two different options for how it could look visually.

5. Bold and eye-catching designs

When designing the graphics, again it’s critical that you’re imagining every aspect of the passer-by’s experience.

You want bold, eye-catching designs that don’t just look good as a PDF on a screen but work for your potential audience, capturing their attention no matter which direction they’re approaching from.

colourful window graphics

You also need to make sure you balance visual appeal with being practical – like making sure that text is at the right eye level for customers to read. And that all text is clear and legible, with strong colour contrast.

6. Follow it through in-store!

Once the final graphic has been selected, sent to print and your installation date is confirmed, most people sit back and relax – feeling the jobs done.

But don’t, just yet.

Because the part a lot of people forget, is what happens when someone comes into the store. So, your window may have highlighted a special offer on price or an exclusive product line.

Or is yours going to focus on a key differentiator of your business – an oasis of calm, best prices guaranteed, expertise you can trust etc.

When people see that and chose to enter your store for the first time, are you living up to those promises? Have you signage to direct them to the offer or product line being promoted?

window graphics in store

Have you carried through the theme in-store to bring the concept to life? Your window graphic is a powerful tool to bring people through the door for the first time, but it’s their experience in store will determine if they convert to a one-off customer, turn into a loyal customer, or end up being a brand advocate.

Don’t put all this work into the window graphic and then leave their first impression to chance. Think through all aspects of the new customer experience.

7. Start planning your next one

Start planning the next one, already? Before the last one is even installed? Unfortunately, yes!

Window graphics are great at catching attention, making you stand out and stopping people in their tracks. But… once people have seen it regularly, it will gradually get less attention. It will start to form part of the background… people will get used to it and stop noticing it.

So it’s important that your planning what’s next and when the right time would be to change out your graphic. Will it continue on the same theme, but be updated seasonally? Will it be a totally different concept and theme and focus or solving an entirely different need?

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