Consistent, branded, head-turning signage is a vital way for you to create a lasting impact.
Not only does vehicle graphics look striking and eye-catching, but it is the perfect way to increase your customer base – and therefore your sales and revenue!
Here at Vinyline Signs & Graphics, we offer custom vehicle signage and graphics, completely bespoke to you and your business needs – perfect if your business vehicle spends the majority of the day driving on the UK’s roads and motorways.
Benefits of vehicle livery
Vehicle livery is an excellent form of advertising, giving three-fold benefits. These include:
- Being low impact, high recall
- Advertising to the masses
- Giving you more bang for your buck
Low impact, high recall
Vehicle graphics and livery are a format of advertising that is non-invasive but still catches the attention of passers-by without causing significant distraction.
Advertising in this way acts as a gentle reminder while giving repeated exposure- this helps your business move into the long-term memory of potential customers.
This may sound technical, but all the big companies do it. Think about the sorts of brands that advertise on TV- it is likely to be between 10-20 big-name brands and you can easily recall them because you see them so often.
When your customer requires the services you offer, they are much more likely to recall your name or logo because they have been exposed to it routinely while driving past your fleet, increasing your enquiries.
The Perception Research Studies from the Outdoor Advertising Association of America, found that mobile outdoor advertising has a whopping 97% recall rate, with 26% of those surveyed saying that viewing a mobile outdoor advertisement would influence their purchase decision.
Advertise to the masses
Vehicle signage is guaranteed to catch the eye of passing motorists and pedestrians and is an ideal way to advertise your business 24 hours a day, 7 days a week, 365 days a year.
According to DVLA statistics, by the end of June 2022, there were 40.7 million licensed vehicles using the roads of the UK.
This gives an enormous possible audience for your vehicle livery and graphics, helping you to reach more potential customers of any kind.
Vehicle livery and graphics are also exempt from most limiting advertising and GDPR regulations which limit what you can send, and to whom.
Instead of sending further advertising to those who have already opted-in, you instead advertise to any person, anywhere.
Vastly increasing your future customer base.
More bang for your buck
Bespoke vehicle signage and graphics have remained popular simply because of their potential and cost-effectiveness.
Vehicle livery and graphics give many businesses an inexpensive way to advertise and expand their client base simply and quickly.
Compared to more expensive, traditional forms of advertising, including print adverts, using Google Ads, or television and radio, the approximate price for vehicle livery can be as little as 2p per 1000 impressions.
Providing unrivalled value for money and a far-reaching influence.
To discuss your fleet’s livery and graphic needs, you can give us a call on 01744 756 644 or fill out our online contact form. We will discuss your project with you, learn all about your business, and come up with some designs that best reflect you and your business.
With just one investment, your bespoke van signage will make you stand out from the crowd and stand the test of time!