Different Types of Business Signs
In order for your business to be a success, you need visibility. The quality of your products or services, the skills of your staff and the calibre of your deals and offers mean very little if customers can’t find their way to these fantastic features – so it’s always a good idea to give them a bit of a helping hand.
One of the most important elements of branding may also be considered the most basic, and yet it’s something that many businesses get woefully wrong. It’s signage – and here, the specialists at Vinyline are going to take you through some of the main types.
Shop Front Signs
The first thing many people think of when it comes to business signage is the shop front. The sign above your door should be eye-catching and unique but also simple. Ideally, a passerby should be able to read it from a distance while driving. Incredibly, according to FedEx, 8 out 10 people have entered a shop that is brand new to them simply due to the effect of its signage.
Subtle but effective, A Boards are the smaller triangular signs you often see along the pavement outside of stores. They can add context to a brand, promote an offer or service or simply encourage visitors to enter. It’s a very good idea to tie the look of these in with the rest of your branding, from colours to fonts to the style of language used within the sign writing.
When it comes to attention to detail, department signs represent the point where many companies fail. These too should form a part of your branding and should be clear, concise and easy to follow. They could take the form of signs hanging from the ceiling, or they could be emblazoned on the walls themselves as decals or graphics.
Graphics or decals on the walls of your business can serve a variety of purposes. They can direct a visitor to various rooms, floors or departments, they can promote a particular set of products or services – some cafés choose to have their menu applied directly to their wall for visibility, for example – or they can simply display fun images or text to give customers a sense of wellbeing and strengthen the feel of your brand.
This is an option that is sometimes overlooked and can actually prove extremely useful. If you wish to display messages on the outside of your premises, you may not have considered your windows to be a usable location for this purpose. However, applying decals to your windows can add interest and prevent the overcrowding of the rest of the facade. Remember, be sure that you don’t cover whole windows to the extent that light is blocked out unless this is purposeful!
50% of sales occur as a result of signage, according to the Small Business Association. This is why it’s vitally important that you invest in superb point-of-sale displays and clear signage to direct customers to your products and notify them of sales and special offers. The best POS installations are simple, sturdy and elegant and serve as an extension of your brand’s look and feel.
A building wrap basically serves as a giant poster or banner for your brand. It can cover the whole of your business’s facade and promote a new product launch or upcoming event. It can also serve to replace your store front in case of building works or renovation, to show that you are still going strong despite any interruptions!
How Can I Get Brand New Business Signs Created?
Whether you have a clear idea of what you want from signage for your business or don’t know where to start, Vinyline Graphics consists of a team of large format print and signage specialists, and they’re here to help. From design to creation to installation, Vinyline can guide you through the whole process of having new business signs made, taking into account everything from brand identity to the materials you’d prefer to be used. The company holds open days regularly, so you can see how their various types of high-quality signage are created! Vinyline takes pride in their “open house policy”, meaning they will work closely with you to achieve your desired results throughout the process.