The key to your post-lockdown success
Finally re-opened your gym?
It’s been a tough year for the fitness industry, with gyms forced to shut their doors twice due to the pandemic. And although we can now see light at the end of the tunnel, sadly, such closures are likely to have a long-term impact – on both people’s exercise habits and membership numbers. That’s why there’s never been a better time to invest in gym signage.
It could be exactly what you need to attract clientele, both old and new, and start to add names to your members’ list. And as a leading supplier, we’re happy to help. Here we take a look at just a few ways in which some new high-quality gym signs could be beneficial for your leisure facility.
3 benefits of new gym signs
1. Interest generation
COVID-19 has changed the way people exercise. Gym sessions have been swapped for online classes, fitness apps, and home workouts. And according to a recent survey, less than 7% of active UK adults now see the gym as the best way to stay fit. This is particularly true for runners, with almost 70% now preferring to pound the pavement rather than hit the gym’s treadmill.
It’s an unfortunate – albeit expected – consequence of the lockdown. But the solution is simple.
Some impressive fitness signage could be all it takes to encourage people to return. Perhaps you could use window graphics to attract attention and advertise a new promotion? Or to put people’s mind at ease, install a couple of outdoor signs, with information about your COVID safety measures? Make them aware that you’re open and remind them of the benefits only a gym can provide.
Gyms have always had to adhere to strict health and safety regulations, including putting up warning signs and safety notices to help keep members safe – and now, it’s more important than ever.
Social distancing may be difficult in a leisure facility, but it’s not impossible, and personalised gym signs are one of the easiest ways to ensure clients comply. They can also be used to remind people to wear masks, sanitise the equipment, and point them in the direction of self-cleaning stations.
All of our social distance signs, here at Vinyline, can be supplied with a standard design or customised to include your brand colours or logo. They don’t cost much and they will ensure you comply with the current government guidelines, whilst giving your members peace of mind.
3. User experience
As well as generating fresh interest in your facility, it’s also important to retain your existing members. Gym signage is a great way to display helpful information throughout the premises, including opening hours, class schedules, the location of the changing rooms and lockers etc. All of which can enhance people’s experience of the gym and make their visit much more enjoyable.
Motivational gym signs are also a fantastic idea. By displaying positive messages and photos of fit, confident people, they will remind members of the advantages of the gym and make them feel good about their workout. And in the long run, that will encourage them to return in the future.
Ready to invest in gym signage?
The last 12 months have been extremely difficult. But it has provided an opportunity for a fresh start and, here at Vinyline Graphics, we believe this is the perfect time to update your gym signage.
As a leading supplier, we can design and create a range of gym signs to meet your needs, including:
- welcome and entry signage
- car park and directional signage
- information displays
- window and floor graphics
- illuminated signs
- vinyl wall art and wall wraps
- social distancing signage
These are all available for a very competitive price and will transform the look of your gym, attract new members, and ensure you comply with the latest COVID-19 guidance. So why not get in touch today? For more information on gym and fitness signage and the options currently available, either give us a call on 01744 75 66 44 or send an email to email@example.com and we’ll get back to you.