Have you stopped to look at your supermarket signage lately? Is it communicating the right message to your customers about your brand and products?
All your supermarket signage should be neat, bright, and consistent. It should convey the promise of your brand and the high standards of your business. This is exactly what Vinyline can help you to deliver.
Exterior supermarket signage
Exterior signage is arguably the most important when it comes to supermarkets, as it is what gets your customers through the door.
A new customer will have less faith in a business whose signage has burned out or flickering bulbs, or peeling paint. An eye-catching storefront that looks fresh and up to date is much more appealing.
Your retail space should be a physical representation of your brand. Here at Vinyline, we can create eye-catching supermarket exterior signage that increases the foot traffic into your store.
Interior supermarket signage
Once your customers are inside your supermarket, interior signage is all about getting them to purchase.
Shoppers tend to know what they are looking for when entering a supermarket, so clear signage is essential in order that they can find what they need.
Supermarkets are bursting with opportunities to upsell, cross-sell and increase overall basket value. Therefore, using head-turning point of sale signage in a supermarket is crucial.
It’s imperative that deals and promotions on products are clearly marked. Whilst the shelving area is a key point for this information, customers need to be made aware of offers before they even enter your store; another area in which supermarket signage is key.
Directional signage, for example, to point out the location of the dressing rooms, toilets and café, is also vital in supermarkets to improve customer experience.
At Vinyline, we can create a wide range of interior supermarket graphics and signs that are clear, attractive and true to your brand. From storefront signage, to banners, barricades and any piece of supermarket signage that you can think of, we can find a solution that works for you.
We also manufacture statutory fire and safety signs to ensure your customers have a safe visit to your supermarket.
