Selfridges x Disney 2025

Selfridges x Disney Christmas Campaign birmingham Manchester trafford centre

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Bringing Disney Magic to Selfridges at Christmas

Project Date: November 2025

For the 2025 Selfridges Christmas campaign, the iconic department store partnered with Disney to deliver pure festive magic across its stores. Vinyline was proud to help bring this vision to life, transforming Selfridges Manchester Exchange Square, Trafford Centre, and Birmingham into enchanting Christmas destinations through expert craftsmanship, large-format print, and bespoke signage solutions.

Having worked alongside Selfridges for over three decades, we understand just how important it is to capture the wonder of the season. Each year presents a new creative challenge, and when it comes to Christmas, the brief is always bold, and at Vinyline, the answer is never no.

This year’s Disney theme was truly magical, with show-stopping window displays including the much-loved Fantasia Mickey Mouse and Lady and the Tramp scenes. Additional standout features included a giant spinning chocolate coin installation and oversized Mickey Mouse ears, all designed to delight customers and bring the spirit of Disney to life.

Selfridges x Disney Christmas Campaign

Immersive Window Storytelling

Vinyline brought Disney’s most loved stories to life through immersive window environments designed to captivate customers and create memorable festive moments:

Fantasia window display
For the Fantasia windows, we produced three bespoke wave-shaped lightboxes featuring dimmable lighting and fibre-optic illumination. A dramatic sky banner backdrop was also installed, embedded with fibre-optic ‘stars’, alongside curved transparent blue acrylic to replicate flowing waves.

Lady and the Tramp window
This display recreated a charming restaurant frontage, complete with stone-cobbled flooring and a night-sky banner backdrop – transporting viewers straight into the heart of the classic film.

Selfridges x Disney Christmas Campaign Mickey Mouse Fantasia

Crafted Installations & Iconic Features

Giant rotating chocolate coin displays
Three large-scale Selfridges x Disney chocolate coin installations were created by printing directly onto gold ACM, finished with a matt laminate to achieve an authentic metallic foil effect.

Oversized Mickey Mouse ears
Crafted from MDF and Foamex, these iconic pieces were wrapped in glitter vinyl to add sparkle and festive charm.

Additional festive features
The project also included repurposed Selfridges structural elements from the previous year, printed present stacks, window graphics, lightbox graphics, wall graphics, holographic vinyls, and more – all produced in-house to ensure consistency and quality across the stores.

Selfridges x Disney Christmas Campaign birmingham Manchester trafford centre

The Impact

The finished displays created moments of wonder for customers of all ages. Shoppers were transported back to their childhoods, families paused to admire the windows, and countless photos were taken as visitors immersed themselves in the festive scenes.

By blending craftsmanship, creativity, and storytelling, the campaign delivered a memorable Christmas experience that truly captured the magic of Disney. It was a great success, and we’re proud to continue our long-standing relationship with Selfridges — bringing bold ideas to life and creating unforgettable moments, year after year.

Selfridges x Disney Christmas Campaign

Our Customer Reviews

Vinyline are an excellent company with whom I have had many dealings and have had nothing but great experiences. Keith runs a first class operation which see’s your products delivered to time, to budget and to the very highest quality. I never fail to receive positive feed-back on their products that we use and would wholeheartedly recommend them to anyone else seeking to make an impact through the innovative use of their branding.Mark Canning, DipTP, MRTPI, MIED
We have used Vinyline’s services many times over the last few years, in particular for the fantastic signage on our Chamber building. They seem to be able to meet any need and all projects have been delivered to an excellent standard.Kath Boullen, Chief Executive – St Helens Chamber
I have been very impressed by the high level of service offered by Vinyline. They provide many helpful suggestions that enhance the design of the product, and worked hard to meet our specifications. The High quality proofs they produce, greatly help our staff and the client envisage how the final product will look. Vinyline are also extremely helpful during the installation process and are able to work to tight schedules and deadlines. The staff at Vinyline are a pleasure to work with and go above and beyond in helping us achieve a quality product.David McGiveron
More than satisfied with all aspects of our alliance. The quality and professionalism of the Vinyline staff and installers is more than equal to any small issues that occur during any lengthy project, and are always dealt with quickly & efficiently. The 10 year duration of our working relationship speaks for itself. The number of amazing projects that we have shared and produced together is very satisfying, and we can only look forward to more projects in the future.Palfrey Greer
I was very satisfied on the overall management of projects undertaken by the company on behalf of BCR. Any issues which arose during the contracts were dealt with satisfactorily and there were no major problems.Bradford Centre Regeneration
We have worked with Vinyline for 30 years or more. Yes, we have worked with many others too, but none have matched the service and quality that Vinyline provides. They constantly come up new processes and new ideas all of which have been a huge bonus to us as a creative agency. Above all else I like to think we have become close friends with a shared goal of delivering the very best. Mike Sutton
Vinyline have supplied items of consistent high quality, and to a degree often involving innovative experimental work.St Helens Council
It’s absolutely spot on, the staff were a great help in making arrangements and the installation gentleman did a fantastic job and were very polite.Safer Sphere
We were really delighted with the service we received from Vinyline. From the very first consultation with Keith to the installation, nothing was too much trouble. Thank you for your work and we will be ordering again. Highly recommend.Darren McCann
We're worked with Vinyline for over 25 year now - they've never let us down; their work has always been excellent and on-time. If there were 6 stars we would give them!Bruce Bowden
Liverpool Hope University have used Vinyline as their main signage supplier for a number of years. They are always very reliable, competitively priced with good quality products. They have never let us down even on the most challenging of deadlines. I would highly recommend Vinyline.David Kerry, Liverpool Hope University

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