Daylight saving has come to an end once again. The clocks have been turned back and, all of a sudden, it’s dark by 4 pm – which makes it the perfect time to invest in an illuminated sign.
For many businesses, the dark nights can have a negative impact on both the number of daily visitors and overall sales. This dip could be due to a number of different reasons – but sometimes, it simply comes down to signage. You could have the most attractive business sign in the entire world. But if it can’t be seen in the darkness, it will fail to do its job and won’t attract potential customers.
That’s why it’s often worth investing in illuminated signage, such as that available at Vinyline Graphics. Whether you’re the owner of a shop or restaurant, or run a roadside business or office, an illuminated sign can help you to stay visible (and busy!) throughout the autumn-winter months.
Is it worth buying an illuminated sign?
Illuminated signs have a wide range of advantages. First and foremost, they’re an excellent way to improve the visibility of your business – ensuring it’s seen both day and night, all-year-round. Essentially, they’re a 24/7 advertisement. Whatever the time of year, whether morning, afternoon or evening, people will notice your business and are much more likely to pay you a visit.
Thanks to their professional appearance, well-designed illuminated signs can give you a competitive edge and set you apart from other businesses in the area. They can also be good for security – successfully illuminating your premises overnight and helping to deter opportunistic thieves.
What’s more, they’re an affordable option for most. LEDs are approximately 60% cheaper to run than other forms of lighting and can last for 50,000 hours or more. As such, they make it possible to light up your sign and get your business noticed in the dark, without breaking the bank.
Are there different types of illuminated signage?
Illuminated signs come in many different shapes and sizes and it’s possible to choose any colour or graphic to suit your business. However, they typically fall into one of three categories:
These are often made from acrylic. LEDs are mounted inside the structure and fitted in a particular way to illuminate the front of the sign. This creates a bright, eye-catching effect.
Back-lit signs consist of a large-format coloured graphic, which is illuminated from behind using a series of LEDs. They’re often called LED lightboxes and can be used both indoors and outdoors.
A popular choice for many businesses. LEDs are fixed to the back of the sign and pointed towards the wall. This creates a sophisticated ‘illuminated halo’ effect around the edge of the sign.
Which is the right type of illuminated sign for me?
This depends on the nature of your business and how you would like the final sign to look. When it comes to illuminated signs, it’s fair to say that – here at Vinyline Graphics – we know our stuff. Not only can we help to identify the best type of LED sign for your business, but we can also come up with the perfect design and have it up-and-running in time for the winter months.
Our team are always on hand and happy to help. Therefore, if you have any questions about illuminated LED signs and how they could be of benefit to your business, you’re always welcome to get in touch. Don’t let your business get lost in the dark nights. Simply give us a call on 01744 75 66 44 or send an email to firstname.lastname@example.org and take the first step towards illuminated signage today.