Do you want to increase your marketing space? Do you want to drive footfall to a particular location and increase sales?
It can be a tricky balance – making your message shout loud enough to be heard, without cluttering up the space. On the roll out of a new campaign or offer, often retailers scan their store in dismay.
Despite using all available wall space, shelf space, and even ceiling space with hanging signage, the message they wanted to highlight to their customers is just not coming through clearly. With only a few seconds to grab someone’s attention, nothing is jumping out with impact.
The floor is one of the most underused spaces for marketing messages. It’s an unexpected place to see advertising. You can use them to direct your customers to special offers, discount areas or new seasonal lines. And if it’s done well it can make a bold, impactful statement to your customers that grabs attention and gets results.
In fact, one study found that when they combining special offer promotions with a floor graphic their sales improved by 17%!
Plus, they found that customers spent less time making decisions and their overall sales for the entire product category increased by 1%.