Vinyline Branding Background Arrow Graphic

Floor Graphics

Balancing the need to convey your message effectively while avoiding clutter is a challenge faced by many retailers when launching new campaigns or offers. Despite utilizing wall space, shelf space, and hanging signage, sometimes the intended message fails to resonate with customers within the crucial first few seconds of engagement.

floor graphics

Maximizing Marketing Impact with Floor Graphics

Finding additional advertising space that doesn’t overwhelm your customers is essential. The strategic expansion of your marketing footprint is key to avoiding over-the-top campaigns. This is where floor graphics shine—being impactful, easily replaceable, and cost-effective, they are among the most influential marketing tools available.

Indoor Floor Graphics

Floor graphics present a discrete yet highly impactful way to communicate with your customers and lead them to specific areas of interest. Unlike overwhelming wall and ceiling advertisements, the floor is an underutilized space for marketing messages.
Vinyl floor graphics can serve various purposes, from directing customers to special offers and discount areas to showcasing new seasonal lines. When tastefully implemented, floor graphics make a powerful statement that delivers results.

Increase footfall and attracting new customers with Outdoor Floor Graphics

If your goal is to draw customers into your store or guide them to specific areas, outdoor floor decals can be remarkably beneficial. The surrounding grounds of your business provide an excellent opportunity to incorporate floor graphics and boost foot traffic.
Imagine the countless individuals passing by your premises daily, many of whom may not have previously considered entering your store. You can convey marketing messages to them even before they step inside.
Moreover, floor graphics aren’t limited to retail stores. Whether you’re hosting a conference, trade show, or sporting event, outdoor floor graphics can effectively direct people and create unique settings, defining stages, dance floors, and viewing areas.

Custom Floor Graphics

It’s not only retail stores that can reap the benefits of floor graphics. For conferences, trade shows, and sporting events, outdoor floor graphics are a phenomenal tool to direct potential consumers effectively.
Floor graphics can also serve as decorative elements for stages, dance floors, and viewing areas, giving these spaces a distinctive and memorable identity.

Make them Unique, eye-catching, and bold enough to disrupt the norm

Vibrant colours, snappy messages, and quirky concepts that demand attention are recommended. Some have even created floor decals with spilled supplies or cracked tiles. Anything to make people pause and take a second look.

Incorporating floor graphics into your marketing strategy can make a significant impact in the UK. Ensuring that your message resonates effectively with your target audience while avoiding the pitfalls of cluttered advertising spaces.

Request a callback...

    What our customers say...