Selfridges Christmas Campaign 2024

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Bringing the Magic of Christmas to Selfridges

Project Date: November 2024

For Christmas 2024, Vinyline once again joined forces with Selfridges to transform their stores in Manchester Exchange Square, the Trafford Centre, and Birmingham into enchanting festive destinations. Having worked together for over three decades, we know how important it is to capture the magic of the season and create unforgettable moments for customers.

From the very first brief, the challenge was clear: to completely reimagine the stores for Christmas, weaving a cohesive theme that would make every visitor feel the spirit of the season. And, as always, our work had to be carried out seamlessly – with no disruption to the busy retail environment.

Creating the Festive Experience

Every detail was designed to spark wonder and delight:

  • The Showstopper – three intricate dollhouses, lovingly crafted to replicate Selfridges’ iconic stores in miniature.
  • Immersive visuals – striking printed wall graphics and shimmering holographic vinyls that wrapped the stores in festive colour.
  • Windows that told a story – complete with fabric backdrops, glitter finishes, and glowing neon to draw people in from outside.
  • Seasonal touches throughout – from POS signage to oversized Christmas box and bauble structures, right down to glitter vinyl wrapping tills and plinths.
  • POS signage – integrated across departments to unify the theme.

The Impact

The transformation went far beyond decoration – it set the stage for a memorable shopping experience. Customers were immediately greeted with a sense of wonder as soon as they entered the store, surrounded by festive details that carried the theme through every corner. Families paused to admire the intricate dollhouses, children were captivated by the glowing displays, and the atmosphere encouraged shoppers to linger longer, soaking in the Christmas spirit.

The campaign didn’t just enhance the environment – it elevated the Selfridges brand experience, reinforcing their reputation for creating extraordinary moments during the busiest time of the year.

For us at Vinyline, the greatest success was seeing how our work helped create joy and excitement at such an important time of year. The 2024 Christmas campaign delivered the wow factor at every turn – a true celebration of creativity, craft, and long-standing collaboration with the Selfridges team.

Our Customer Reviews

Vinyline are an excellent company with whom I have had many dealings and have had nothing but great experiences. Keith runs a first class operation which see’s your products delivered to time, to budget and to the very highest quality. I never fail to receive positive feed-back on their products that we use and would wholeheartedly recommend them to anyone else seeking to make an impact through the innovative use of their branding.Mark Canning, DipTP, MRTPI, MIED
We have used Vinyline’s services many times over the last few years, in particular for the fantastic signage on our Chamber building. They seem to be able to meet any need and all projects have been delivered to an excellent standard.Kath Boullen, Chief Executive – St Helens Chamber
I have been very impressed by the high level of service offered by Vinyline. They provide many helpful suggestions that enhance the design of the product, and worked hard to meet our specifications. The High quality proofs they produce, greatly help our staff and the client envisage how the final product will look. Vinyline are also extremely helpful during the installation process and are able to work to tight schedules and deadlines. The staff at Vinyline are a pleasure to work with and go above and beyond in helping us achieve a quality product.David McGiveron
More than satisfied with all aspects of our alliance. The quality and professionalism of the Vinyline staff and installers is more than equal to any small issues that occur during any lengthy project, and are always dealt with quickly & efficiently. The 10 year duration of our working relationship speaks for itself. The number of amazing projects that we have shared and produced together is very satisfying, and we can only look forward to more projects in the future.Palfrey Greer
I was very satisfied on the overall management of projects undertaken by the company on behalf of BCR. Any issues which arose during the contracts were dealt with satisfactorily and there were no major problems.Bradford Centre Regeneration
We have worked with Vinyline for 30 years or more. Yes, we have worked with many others too, but none have matched the service and quality that Vinyline provides. They constantly come up new processes and new ideas all of which have been a huge bonus to us as a creative agency. Above all else I like to think we have become close friends with a shared goal of delivering the very best. Mike Sutton
Vinyline have supplied items of consistent high quality, and to a degree often involving innovative experimental work.St Helens Council
It’s absolutely spot on, the staff were a great help in making arrangements and the installation gentleman did a fantastic job and were very polite.Safer Sphere
We were really delighted with the service we received from Vinyline. From the very first consultation with Keith to the installation, nothing was too much trouble. Thank you for your work and we will be ordering again. Highly recommend.Darren McCann
We're worked with Vinyline for over 25 year now - they've never let us down; their work has always been excellent and on-time. If there were 6 stars we would give them!Bruce Bowden
Liverpool Hope University have used Vinyline as their main signage supplier for a number of years. They are always very reliable, competitively priced with good quality products. They have never let us down even on the most challenging of deadlines. I would highly recommend Vinyline.David Kerry, Liverpool Hope University

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