3D Tram Stop Takeover for Disney Pixar’s 'Hoppers'

3D tram stop advertising graphics at Exchange Square Manchester for Disney Pixar Hoppers

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High-impact 3D tram stop takeover for Transport for Greater Manchester

Project Date: February 2026

To celebrate the release of Hoppers by Walt Disney Pictures and Pixar Animation Studios, Vinyline delivered a high-impact 3D tram stop takeover using immersive advertising graphics and large format print in the heart of Manchester.

Working in partnership with Transport for Greater Manchester and Premier Public Relations, we transformed Exchange Square tram stop into a fully branded installation. By combining outdoor advertising graphics, event-style display fabrication and textured vinyl wrapping, we created a transport media activation that blurred the line between advertising and experience. The result was more than a campaign – it was a city-centre brand moment.

Images: The Vain, Carl Sukonik

Outdoor advertising graphics takeover at Exchange Square tram stop Manchester

The Brief

Immersive Event Graphics in a Live Transport Environment

The objective was to create visually striking advertising graphics that would generate excitement across Manchester while capturing the attention of thousands of daily commuters. The installation needed to function like event graphics within a live public space – bold, immersive and highly shareable – while maintaining the durability required for a working transport network.

Exchange Square offered a prime, high-footfall location for a large-scale branded environment. However, delivering experiential marketing graphics in an operational tram stop required careful coordination, compliant materials and precision installation.

Outdoor advertising graphics takeover at Exchange Square tram stop Manchester

The Solution

Experiential Advertising Graphics & Environmental Branding

Vinyline designed and installed a complete tram stop transformation using digitally printed advertising graphics combined with precision-cut ACM and acrylic panels to introduce structural depth and three-dimensional impact. Seating areas and concrete plinths were fully wrapped using specialist vinyl, ensuring the branding extended across every visible surface.

To enhance texture, realism and durability, we used Coala Walk & Wall textured vinyl from Antalis. This premium material allowed us to deliver event-quality graphics built to withstand constant public interaction and foot traffic.

By integrating vinyl wrapping, fabricated display elements and layered environmental detailing, we elevated the installation beyond traditional outdoor advertising. The tram stop became an immersive promotional display, functioning as both transport advertising and experiential event graphics within a public setting.

Textured vinyl wrap applied to tram stop seating for experiential advertising campaign in Manchester

The Impact

High-Visibility Outdoor Advertising in Manchester

Positioned in one of Manchester’s busiest transport hubs, the installation delivered exceptional brand visibility and commuter engagement. The immersive nature of the graphics encouraged photography and social sharing, transforming a daily commute into an interactive brand encounter.

This project showcases how advertising graphics, event graphics and environmental branding can work together to create powerful real-world marketing activations. Rather than relying on flat poster placements, the campaign leveraged large format print and 3D fabrication to create a fully immersive brand takeover.

instagram moments in Manchester city centre for Disney Pixar Hoppers

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