Floor Graphics

It can be a tricky balance – making your message shout loud enough to be heard, without cluttering up space. On the rollout of a new campaign or offer, often retailers scan their store in dismay.

Despite using all available wall space, shelf space, and even ceiling space with hanging signage, the message they wanted to highlight to their customers is just not coming through clearly. With only a few seconds to grab someone’s attention, nothing is jumping out with impact.

Finding advertising space can often pose difficulty when trying not to clutter available space too much. Increasing your marketing space needs to be tactical and its key to ensuring that you don’t over face your customers with an over the top marketing campaign.

Floor graphics can also be used to decorate stages, dance floors, and viewing areas, providing an individual trademark image to the respective spaces.

Floor graphics can often be a discrete yet hugely impactful way to get a message to your customers and even entice them to a certain location. Drowning wall and ceiling space with a desperate advertisement is often either ignored or glanced at with dismay by customers, while the floor is one of the most underused spaces for marketing messages.

As somewhat of an unexpected place to see advertising, stick on vinyl flooring can be used for a variety of purposes. Floor decals can be used to direct customers to:

• special offers
• discount areas
• new seasonal lines

If implemented in a tasteful fashion, floor graphics can create an impactful statement that gets results. Floor graphics are proven to increase sales! One study found that when combining usual promotions with a floor graphic, their sales improved by a massive 17%!

But what if your challenge is footfall and trying to get new customers in the door? Can floor graphics help with that?