shop front signs

What Shop Front Signs Can do for your Business

The Importance of Good Shop Signage

Have you truly considered the effect a good shop front sign can have for your business? Extensive research has revealed that your business will be losing out on potential custom if you don’t display an adequate one.

But what does an effective shop sign consist of? How much effect on your bottom line do signs actually have? At Vinyline Graphics, we offer a wide range of bespoke shop front signs, so once you understand the benefits they can provide, you can create one of your own!

The ideal shop front sign should stand out amongst competitors and reflect the image you want your company to portray. This is achieved through effective design, the use of high-quality materials and experienced construction.

The effect that shop front signs can have on a business is continually underestimated. In essence, it is the difference between being noticed and not being noticed and in turn, beating the competitor or losing to them.

Shop Front Sign Statistics


  • For new businesses the signage displayed attracts 50% of its customers.
  • 30% of the public isn’t aware that you exist if you don’t display shop signs.
  • If you’re a high street store, 85% of your customers will live within a 5-mile radius of your location. This means they will pass your store around 60 times per month!
  • Depending on the products and services you have on offer, the number of shoppers that make purchases based on impulse varies from 20% to 45% – having a sign to remind customers of your products and increased the likelihood of sales.
  • 20% of the population relocate every year, meaning that your shop sign will be effective at attracting new custom all year round.
  • Shop front signs are more cost effective than several other ways of advertising including newspaper adverts and TV adverts.

To truly show the effect shop front signs and business signs can have on your advertisement, we have collated six points that will make you realise their importance:

Easy to Find

It’s quite simple really, if you can’t be found then you won’t receive custom. Potential customers may have travelled from a different area or could be visiting your store for the first time. It is your responsibility that they can find you with ease or they will simply go elsewhere.

Stand Out

Particularly if you are surrounded by competitors, an eye-catching shop front sign can help your business stand out from your competitors.

Reinforce Your Brand

Your shop front sign is the first thing that your customers will see and as the saying goes, first impressions count. Strong shop front signs can show the professionalism that you have as a company and display a persona you wish your business to portray.

Advertising Opportunity

As discussed in the statistics box on this page, 85% of a high street shops custom live within 5 miles of the store. As a result, passersby may see your signs 100 times a month! A good shop front promotes the message you desire 24/7, 365 days a year- so make it count!


There are many ways in which you can advertise your business, whether it be through a newspaper advertisement or even through television advertisement. However, these forms of advertisement likely require recurring investment with little effect to the amount of footfall being attracted to your business. Differently, a quality business sign from Vinyline Graphics will provide your company with years of advertisement for just one outright price.

Signs Make Money

Research has revealed that the addition or revamping of shop front signs has a direct impact on sales. Whether it be an illuminated sign or a simple window graphic, shop front signs are essential to the success of your business.

If the discussed points have made you aware that incorporating a shop front sign is a proven, effective way of bringing new customers into your store then Vinyline Graphics are the experienced team to produce your bespoke business sign. If you want to find out more about how Vinyline can transform your company’s advertisement, contact us on 01744 75 66 44.

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