Here at Vinyline, we’re a bit of a window graphic expert. We know what works (and what doesn’t) in a retail environment – and can help to create the ideal autumn and winter decals for your shop window. Simply follow our step-by-step guide and give us a call to discuss your ideas with the team.

4 steps to create the perfect shop window graphics

1. Choose a style

First and foremost, you need to consider which type of window graphics will work best in your shop. Is privacy important? If so, a full-length opaque or perforated window graphic could be the best option. These can have a very dramatic effect and are a great way to pique curiosity. But they do block the view into your store – and, as a result, are not commonly seen on the high street.

Clear graphics are a much more popular option. These allow natural light to stream into the shop, giving it a bright and welcoming feel. Cut to any shape or size, they can also be used to complement products displayed in the shop window. For example, an autumn-themed decal could be installed to showcase autumn clothes or a festive window graphic could be used to display Christmas gifts.

2. Decide on a message

Before you start to design custom window graphics, figure out exactly what you want to say – and the easiest way to say it. Do you wish to promote new seasonal products? Or perhaps advertise an upcoming sale? Whatever the message, try to keep the text as short and sweet as possible. The most effective decals use simple, conversational language and include buzz phrases to attract attention.

3. Select suitable colours

This is something you should think about carefully. Many people choose bright, eye-catching colours to make their decal stand out – which is great, as long as the text is still easy to read. But if your window graphics are seasonal, a better idea is to choose shades that are relevant to that season.

For example, orange, purple and black work well for Halloween. Christmas is all about reds, greens, golds etc. January sale signs are typically red. It may not seem like a big deal, but these little differences in colour can have a huge impact on the overall effectiveness of the sign.

4. Opt for bold artwork

Window graphics don’t necessarily have to feature artwork. But if you do wish to include an image or picture of some sort, be sure to make it as bold and distinctive as possible. It needs to be something that catches the eye, no matter which direction it’s approached from.

If you’re feeling creative, you can make the artwork yourself and send it across to our team. Or, tell us what you have in mind and our graphic designers will get to work making your idea a reality.

Order your seasonal window graphics today

If you’re looking to spruce up your shop windows in time for the winter months, why not get in touch? Now is the time to act – and we can help with everything from the initial design to the final installation of your new vinyl window graphics. Take the first step today and give us a call on 01744 75 66 44. Or, alternatively, send an email to sales@vinyline.co.uk and we’ll get back to you.

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1. First impressions

Lots of people visit your school on a day-to-day basis. Students, parents, prospective pupils, staff, supply teachers, members of the community. It’s important to make the best possible first impression – and a high-quality welcome school sign can help you to do just that.

The trick is to keep things simple. A well-designed vinyl sign – which displays your logo in the school’s main colours – will welcome visitors and showcase your institution in the best possible light.

2. Navigation

School signage is an excellent way to improve navigation around the school. New pupils and members of staff often find it difficult to find their way around an unfamiliar school layout. However, the use of a well-placed and easily-readable wayfinding sign can help to alleviate this problem.

Directional school signs also help to promote punctuality amongst pupils, particularly in large schools. Narrow corridors often cause congestion and it can take children a while to get from one classroom to another. It may not seem like much, but adding a simple ‘This Way’ sign at eye-level is sometimes all it takes to improve the flow of traffic and ensure pupils arrive at lessons on time.

3. Safeguarding

For any educational establishment, health and safety is a top priority – and, once again, school signage can be a great help. Various safety signs are likely to be needed across the premises, particularly in department’s with hazardous equipment and supplies (e.g. science, PE). Directional signs can also be used to mark out emergency exits and fire assembly points throughout the school.

4. Motivation

Educational signage can be used in numerous ways to increase student motivation and promote the core values of the school. For example, a creative sign could be installed in the main entrance, displaying keywords such as ‘success’, ‘courage’, and ‘determination’. Or wall graphics could be placed throughout the corridors, celebrating pupil achievements and exam success.

This is becoming an increasingly popular option with both primary and secondary schools. Try to think ‘outside of the box’ and the possibilities for creative school signage are endless.

A full-turnkey approach to school signs

Good signage can have a positive impact on every aspect of your school. Not only will it ensure each day runs smoothly, but it can also bring your school’s ethos to life and inspire pupils to work hard and achieve their best. That’s why, here at Vinyline, we offer a comprehensive school signage service. From welcome plaques to wayfinding signs and wall decals, we’re here to help with it all.

Our team are highly experienced and knowledgeable in this area. We have worked with many schools, colleges, academies, and universities in the past  – fitting out their establishment with high-quality educational signage that meets their every need. So why not get in touch today and find out how we can help you?

Either give us a call on 01744 75 66 44 or send an email to sales@vinyline.co.uk and let us make your school signage ideas a reality.

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Let’s take a look at the customer journey and consider how each visual customer touch-point can make a difference, from the shop-front to the final point of sale (POS):

Exterior retail signage: driving store footfall

A customer may simply be on a shopping trip to browse, with no particular store in mind. Often though, their journey begins online before they visit your store, in which case that shopper may be seeking out your brand on a visit to the high street. Either way, an illuminated shop sign is the first way to ensure your business is recognised and customers can easily find you.

It is important to keep your illuminated sign in good condition (and to replace it promptly if it becomes tired-looking or if you rebrand) – it is the first thing the customer will see and is your advertising beacon on a crowded high street.

The next customer touch-point is when they arrive at your shop-front – this is where window graphics are important. Your vinyl signs and other window signage are your first opportunity to communicate and set yourself apart from the competition. This signage may make the difference between a customer entering your store or passing it by.

For example, during sale season this is where you can make it clear that your store is offering discounts. You may also utilise this signage to carry festive or other seasonal messaging, or to integrate any campaign theming, such as messages specifically targeting students during September and October. Its primary purpose is to entice the customer through the door.

Internal retail signage: driving sales

Success – your external signage and window display has enticed customers through your door. Now let’s consider how the customer journey evolves to get them to the till-point!

Firstly, they need to find their way around. Whether it is finding a particular item, the fitting rooms (in the case of clothing retailers) or the till, make it as easy as possible for them to progress from browsing to buying. This functional signage needn’t be dull, indeed ideally it should be on-brand rather than bland, whether that means stylish or quirky or child-friendly, or something completely different. It all forms part of the customers’ perception of your store and brand.

Secondly, you should continue to drive any campaign themes or sales messaging from the window throughout the store, and can introduce new messaging here too. For example, signage about customer loyalty initiatives may not feature in the window but may feature heavily at the till-point. Seasonal imagery and campaign theming all form part of the customer experience and, used wisely, can help drive up your conversion rate by helping them to feel part of your brand and get excited at the prospect of making a purchase.

Remember signage doesn’t have to be limited to the walls, shelves or ceiling-hung signs – one of the most impactful spaces is actually the floor! We can work with you on retail floor graphics that really pack a punch, whether you’re communicating seasonal sales messages or introducing directional signage.

Interested?

From illuminated shop signs and engaging window graphics to POS and indoor retail signs – every sign forms part of that all-important customer journey. Whether you’re a multiple retailer or an independent store, Vinyline can help you to get your indoor retail signs and exterior retail vinyl signage right,  delivering the best possible customer experience.

If you would like to know more about how retail signs from Vinyline could boost your brand, footfall and sales figures, don’t hesitate to get in touch with our experienced team. Enquire online now or call us on 01744 756644.

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1. Customisation

When it comes to the design of a vinyl wall wrap, the possibilities are endless. Forget about dated paint shades and boring wallpaper patterns. You’re free to be as creative as you like. Choose from a range of colours, add an eye-catching logo or image, or include a promotional message. The choice is yours. Just use your imagination and it’s possible to create a wall wrap that is perfect for your needs.

2. Cost-effectiveness

Custom wall wraps are a worthwhile long-term investment. Made from hard-wearing vinyl, they’re built to last and – with proper care – they won’t need to be replaced for five years or more. They can be used time and time again (perhaps for different seasons of the year) and, rather than paying for additional advertising, they’re a savvy way to make the most of space that you already have.

3. Marketing

If designed professionally, vinyl wall wraps can be a powerful marketing tool. You can take full advantage of the space and use it to display information about your brand, advertise your services and showcase your most popular products. The more innovative the design, the more it will make your business stand out from the crowd – helping to attract the attention of potential customers.

4. Profits

Customers respond to what they see around them. If they see a wall wrap – featuring high-quality images of people using your products and services – they’re much more likely to make a purchase and spend money. Certain bright colours, such as yellow and orange, have also been shown to encourage sales. Incorporate these features in the design and it could help to boost your profits.

5. Easy installation

Vinyl wall wraps are very quick and easy to install. Thanks to the use of an effective adhesive, they can be fitted to a wide range of surfaces – including everything from bricks and mortar to plasterboard and tiles. There’s no need to hire a painter or spend hours putting up strips of wallpaper. Just create your perfect design and it will be up on the wall in no time.

Impressed? Order your wall wrap today!

Here at Vinyline, we have vast experience in the design and production of custom wall wraps. It’s fair to say, we’re a big fan of this type of vinyl. We’ve helped countless business owners over the years, taking their idea of the perfect wall wrap and bringing it to life on their behalf. Whatever you have in mind, we can help and will oversee everything from the initial design to the final installation.

If you have any questions about vinyl wall wraps and how they could be of benefit to you – or if you’re ready to place an order – please feel free to get in touch. Either give us a call on 01744 75 66 44 or send an email to sales@vinyline.co.uk and we’ll get back to you with further information.

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Site hoarding FAQs

What is site hoarding?

Essentially, site hoarding is a form of temporary fencing. Made from high-quality timber (e.g. C16) and fitted with printed laminates, it can withstand the UK elements and is designed to restrict access and ensure the public’s health and safety. It’s most commonly installed around the perimeter of a construction site, but can also be used to divide areas at a large outdoor event.

Is site hoarding a legal requirement?

Technically speaking, yes – legally, all construction sites must have construction site hoarding. The Health and Safety Act 1974 stipulates that employers (and the self-employed) should take ‘reasonable’ practical steps to ensure the health and safety of the general public. In addition, the Construction (Design and Management) Regulations 2015 explicitly states that unauthorised access must be prevented.

Although there are several options available, creating a boundary around the site – using temporary hoarding panels – is (by far!) the easiest way to meet these strict regulations.

What are the safety requirements of site hoarding?

In line with UK regulations, construction and building site hoarding must offer both appropriate protection for the public and prevent their unauthorised access. This means that it needs to be:

• installed before any construction work starts
• high enough to stop people climbing over
• strong and sturdy enough to withstand a reasonable amount of force

Site hoarding should block the view of passers-by – helping to deter opportunistic theft. It also needs to control site access, with secure gates and access points for authorised personnel only.

Who is responsible for a construction site hoarding?

When it comes to a building site, the principal contractor is responsible for sourcing and installing suitable site hoarding. It’s their job to determine the layout and perimeter of the site and contact a temporary hoarding specialist – such as Vinyline Graphics – to put the right panels in place. However, in some situations, this job can be outsourced to a subcontractor.

Why choose site hoarding?

Temporary hoarding is an easy way to meet the legal requirements and regulations outlined above – but it also has a number of other benefits. For example, it is a highly cost-effective option. It doesn’t take up too much space on-site. It also provides a great opportunity for advertisement.

With the help of our expert designers, you can create bespoke graphic laminates that display your company logo and branding for all passers-by to see. You can also promote the construction project, drumming-up public interest before the development is even complete.

How can Vinyline Graphics help?

Here at Vinyline, we have a ‘complete package’ approach to site hoarding. Our team can take care of everything on your behalf, from the initial survey and design to the final installation. No job is too big or too small. All of our temporary hoardings are designed with UK rules and regulations in mind, and our graphics are durable, water and UV-resistant and protected against scratches and graffiti.

Why not get in touch? If you’re in need of site hoarding graphics for your building or construction site, we can help. Just give us a call on 01744 756644 or send an email to sales@vinyline.co.uk.

The post A complete guide to site hoarding appeared first on Vinyline Graphics.

1. Keep things simple

Simplicity is key to an impressive bespoke sign. Try to keep things as clean and uncluttered as possible, and remember, blank space is just as important as the letters and images.

Most people choose to use their company name – but this isn’t the only option. In fact, if your logo has a distinctive image or icon, using that as the focal point of the design can be very effective.

2. Choose colours carefully

Colour is a great way to reflect your brand’s identity and should be considered carefully. Don’t just select your favourite shade or opt for a trendy ‘colour of the year’. Stick to something relevant. In most cases, the best option is to use the main colour in your business’s logo.

3. Think about contrast

In order for your new bespoke sign to be readable, its foreground text and background colour need to contrast. Most people choose to combine dark letters with a light backdrop (or vice versa). But if that isn’t possible, outlining each character with a dark line or adding a drop shadow can help.

You should also consider contrast in relation to the sign’s intended location. For example, if you plan to install the sign against a grey brick wall, a grey bespoke sign is unlikely to stand out.

4. Select a legible font

Try to select a font that is relevant to your business. If you’ve used a particular style before, use it again – just make sure it’s legible. Scripted fonts may look fancy, but they can be very difficult to read, especially when viewed from a long distance. A much better idea is to opt for a clear typeface, such as Helvetica or Gotham, instead – with thick strokes and large counters to improve readability.

5. Size matters

When it comes to bespoke business signs, the bigger the better. A sign with large bold letters will be much easier to read and much more likely to catch people’s attention. That’s why it’s so important to keep the design simple. If you have a limited amount of space, perhaps try to abbreviate your company name and save any slogans or tag-lines for additional window graphics and decals.

Vinyline’s personal approach to bespoke signage

Here at Vinyline, we understand just how important it is to create the perfect bespoke signage for your business. That’s why we take a personal approach. You can either show us what you have in mind or work with our experts to create a design. We will listen to and build upon your ideas, offering professional advice when necessary and doing everything we can to make your ‘dream’ bespoke sign a reality.

So why not get in touch today? Send a quick email to sales@vinyline.co.uk for further design tips and information or give us a call on 01744 756644 to discuss your signage requirements in detail.

The post How to create the perfect bespoke sign appeared first on Vinyline Graphics.

5 advantages of vehicle livery

1. Endless marketing opportunities

A vinyl vehicle wrap is a 24-hour advert. The vehicle itself will become a marketing tool and – whether it’s parked in front of your shop, sat in a traffic jam on the daily commute, or travelling to see a client – it will attract people’s attention and significantly enhance your company’s exposure.

2. Brand trust

Vehicle livery is an effective way to build trust with your customers. A fully-branded vehicle, which clearly displays your logo and contact details, appears professional and trustworthy. It offers reassurance for the potential customer and will often encourage them to pick up the phone and get in touch.

3. Cost-effective advertisement

Ideal for small businesses looking to get more exposure, vehicle livery is a cost-effective method of advertising. Most people will already own a vehicle and, for the small cost of a vehicle wrap, they can advertise their business on a daily basis, significantly improving their brand awareness.

Vinyl vehicle wraps are designed to last for five years or more and, with the correct care and attention, they offer a continuous form of advertisement and fantastic value for money.

4. A diverse range of finishes

When it comes to vehicle livery, the possibilities are endless. You can choose from a wide range of finishes and colours to suit your brand. Keep things subtle and understated or be bold and eye-catching. The choice is yours.

5. Vehicle protection

This is a benefit that is often overlooked; however, a vinyl vehicle wrap can offer fantastic protection for your vehicle. It is an extra layer, something to defend against daily wear and tear and keep the vehicle looking as good as new. The vinyl itself does no damage to the paintwork. In fact, it can prevent scratches – and, when you’re ready for a change, it can be quickly and easily removed.

Vehicle livery at Vinyline Graphics

Vinyline is a premier supplier of vehicle livery. We have a team of fully-qualified technicians, with significant experience in this area, and we currently offer high-quality vinyl vehicle wraps for cars, vans, lorries and more. These are designed to your exact specification. They are available at a highly competitive price and – thanks to their professional construction – they will last for many years.

Whether you’re looking for an eye-catching vinyl car wrap to zip around town or you need a van livery design to get you noticed on the motorway, we’re here to help. So why not get in touch today? Either call us on 01744 756644 or send an email to sales@vinyline.co.uk and take the first step towards your 24-hour advertisement.

The post Should I invest in vehicle livery? appeared first on Vinyline Graphics.

Why should I invest in window graphics?

1. Affordable advertising

Window graphics are an affordable way to advertise your products or services. Essentially, they allow you to put ‘wasted’ space to good use. You can incorporate a logo, images of your products, or even information about your latest sale or promotions. The choice is yours. Our custom decals are a simple yet inexpensive way to showcase your brand and tell passers-by exactly what you’re about.

2. Attention-grabbing

If your store is based on a busy high street, window stickers are an excellent way to set yourself apart from the competition. Bright, bold colours and creative designs will attract the attention of your potential customers – perhaps enticing them to come inside and buy your products. At the very least, it will leave a lasting impression and may encourage them to visit your shop in the future.

3. Endless possibilities

When it comes to the design and creation of new window graphics, the possibilities are endless. Here at Vinyline, we offer a range of different shapes, sizes and colours. You can choose to keep your decal simple and understated or make it daring and eye-catching. It is an incredibly versatile type of shop sign and, whatever you have in mind, our team can help to make your ideas a reality.

4. Flexibility

Unlike many other types of shop signage, window decals are incredibly easy to update. They are installed using a secure adhesive, but they can be removed if necessary, and they won’t leave any unwanted residue on your windows. You can swap and change the sticker as much as you like, perhaps in line with your seasonal products or promotions, and it won’t break the bank to do so.

5. Privacy and protection

Window graphics are a simple way to create privacy, perhaps hiding storage areas from your customers or creating a private meeting room at the back of the shop. They can be of great benefit during the summer months, blocking out intense sunlight and controlling the temperature inside your shop. This can also prevent potential sunlight damage to your products.

Contact Vinyline today for high-quality window graphics

If you would like to find out more about custom window graphics and why they are a worthwhile investment, please feel free to get in touch. Our team of experts demonstrate excellent knowledge and experience in this area and they can help to design the perfect decals for your business.

Either call us today on 01744 756644 or send an email to sales@vinyline.co.uk and start to transform your shop front into an attention-grabbing ‘window decal’ masterpiece.

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Here at Vinyline Graphics, we offer our clients a variety of signage options which will increase your business’ conversions, including these top five:

 1. Static Outdoor Signs

Every shop on the planet should implement an outdoor sign, as it is the first point of contact (regardless if it is indirect) that every potential customer has with a shop. In other words, if you place a unique sign depicting your products and services in a place with high traffic, it should help engage customers.

2. Awning Sign

Once an outside sign has caught the attention of a potential customer, the next sign that we recommend is an awning sign, which is a classic solution for making bold impressions with your audience. When done right, awning signs serve as an introduction to your shop and therefore should be minimal and include only the important details. This should include your brand’s logo alongside your shop’s name in clear and readable font with a relevant colour or scene serving as the background, which will ensure your customers understand who you are and what you are selling.

3. Sandblasted/Etched Glass Signs

 We think of sandblasted glass signs (using carved letterings and others) as an opportunity for shops to show their artistic side. Think of the material as an open slate, where you can showcase the true nature of your brand. This not only draws in customers but also helps create an environment where customers would instantly feel comfortable, which should ensure return visitors and customer recommendations.

4. An Indoor Sign

This sign is useful for both the customer and the shop. For the former, directional signs will bring your customers up-to-date on how to get to your products or services as fast as possible. An indoor sign acts as a guideline for your business, which could include sales or current offers. For the latter, indoor signage is a great way to organise your shop.

5. Channel Letter Signs

This type of signage is similar to an awning sign, however, this type of signage is ideal for business’ operating at night, as you can add illuminated lights to your design to further increase customer awareness. With the correct presentation, channel letter signs are one of the best investments a shop can make.

Choose your materials

Depending on what you prefer, our designs can be constructed using a variety of different materials, including fabric, plywood, metal, painted glass, and tube designs.

Where Vinyl Graphics Come in

Our designs take inspiration from what your audience wants to see, and we can work with you to create designs that will improve the appearance of your business whilst also increase consumer interest and profitability.

For further information on our signage solutions, please contact us via email or call us on 01744 75 66 44.

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At Vinyline Graphics, we offer a bespoke commercial building wrap service, to provide your company with an innovative and practical design. There are numerous benefits for using commercial building wraps, and we have come up with the top four to help you completely transform your business’ advertising strategy.

Top 4 benefits of commercial building wraps

1. Energy efficient

Commercial building wraps are an excellent way to reduce energy waste, as they act as a seal for the buildings they are placed around.

Our sealed building wraps decrease the amount of energy wasted by restricting airflow, which ultimately results in lower gas and electric bills due to the reduction in energy usage.

2. Durability

At Vinyline, we pride ourselves on our extremely durable building wraps, which are weather-proof, fire-retardant and extremely resistant to water and UV light due to the solvent-inks we use.

Our commercial building wraps are also unsusceptible to strong winds, as our designers implement small holes within the material to ensure that wind passes through slower than usual, which helps to prevent significant wear and tear.

3. Flexibility

Building wraps are ideal for a variety of applications including building graphics, renovations, and even interior furnishings, which will ensure that your workspace appears both appealing and professional.

We can help you to create designs to showcase your products or even use them to conceal and protect your unfinished site from the public, which will both create a sense of intrigue and raise awareness of your brand.

4. Innovative designs

At Vinyline, our expert designers can assist you in creating bespoke building wraps that reflect your brand. Whether you want to showcase the finished look of a building site or use it to display products before a shop opening – the possibilities are endless.

We use the best-quality material alongside our solvent-based inks, combined with our expert finishings, seams and eyelets. Guaranteeing s that your building wraps are well constructed and safely installed to create a first-class marketing tool.

The post What are the Benefits of Commercial Building Wrap? appeared first on Vinyline Graphics.